Retaining Generation Y - The Complete Guidebook

Learn about the major challenges facing our industry:

“Only 64% of Australian schools teach high level mathematics and there has been a 44% reduction in the number of students graduating from university with mathematics degrees between 1989 and 2002.”

“Reaching out further to students from ethnic backgrounds. In comparison
with the general population, there is a significantly higher percentage of professionals within the resources industry from an Anglo - Saxon background (ABS 2006)”

“Continued efforts to attract women into the industry. Only 3% of the industry’s professional site-based workforce are female (WIMnet, 2009)”

Once you have discovered all the macro issues surrounding the resources industry and how the industry relates with young professionals, we will discuss what your organisation can do to adapt to these changes:

Here you will realise the importance of your employer brand:

“When offered a job, (Young Professionals) will easily discover what a particular site, company or boss is like to work with, as one of their contacts is bound to know someone who has worked there.”

You will then discover the most critical element to attracting young professionals to site based roles – how to build your employer brand.

“An employer brand is composed of 8 key factors…The branding loop is the key to building your organisation’s brand amongst young professionals. There is plenty your organisation can do to attract Gen-Y Professionals to your site, yet the branding loop has to be at the heart of any strategy.”

We then quanitify the value of a brand and how much employee turnover is really costing your operations:

“It is generally agreed a turnover rate above 15% begins to affect a company’s bottom line and 20% has a significant impact regarding the costs of rehiring, training and the loss of corporate memory (CSRM2003).”

What is the turnover rate of your operations?

The branding ebook finishes with numerous other hints and tips for those who manage young professionals so that you can realise long-term savings through improved employee retention.

So gain a competitive edge by effectively engaging the young professionals on your resources operation and download the full report today.