Viral is Vital
11 July 2009
Since the world's economy headed south, some fundamental changes have began to occur within the world's marketing industry. In order to increase the value of their marketing spend, companies are now looking to engage in viral marketing campaigns ahead of using traditional media.
This is a major structural change within the marketing industry and it is one the resources industry can learn from.
Seriously how many people in your organisation found their job via an advertisement? Sure your graduates probably would of, but as your employees become older, the less likely they are to of found their job through a newspaper or internet ad. I have worked for 3 separate companies within the resources industry and only one of them I actually applied for and that was my first graduate job.
We find our jobs through viral marketing. It is through networking that any resources professional finds their job and it is only becoming more and more common. Viral marketing is vital and it is important that YOU and NOT OUTSIDE SOURCES CONTROL THE MARKETING MESSAGE. To control the message engage your staff so when they talk about your organisation they talk about it in the way you want them to. We cover how to do this in detail in our courses.
Once your organisation thinks about its viral marketing message and consciously develops its brand, real savings in managing your staff will be realised.